Twitter and the power of the #hashtag





by Mike Coates - FBP Oct 21, 2011

According to a recent article by Ben Berkowitz in the Financial Post the occupation of New York's Lower Manhattan Zuccotti Park, began with a July 13 Tweet from a radical group


 

called Adbusters. At first nothing happened but as researchers discovered by September 16th, or 9 weeks later that 1 in 500 worldwide Tweets were using the #occupywallstreet hashtag.  In other words from a single hashtag a protest circled the world and garnered millions of peoples attention.  The implications of this phenomena cannot be overlooked.


Source: Financial Post Tech Desk Social Media October 18, 2011



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