Mobile Telephone Consumer Market Survey Project
By Mike Coates
BP Journal
Many of my readers are aware that I teach Marketing Management courses at BCIT's School of Business and have done so for the past twenty-five years. In 1988, when I began teaching marketing courses, few people owned personal computers, few knew about e-mail, and nobody I knew owned a mobile/cellular telephone.
Today, I don't know anyone who doesn't own a pc or Mac, or doesn't have a mobile/cellular telephone, that more than likely is a new generation smart phone. Our willingness as comsumers to so quickly adopt this technology has been phenominal resulting in millions of smart phones being sold monthly.
Marketing students are taught that marketing is the business of providing consumers with what they want, when they want it and at a price that they are willing to pay. To achieve this objective marketers are required to ask a lot of questions of consumers to enable them to either produce or service our wants and needs.
As a learning exercise, I have developed a 10 question survey on mobile/cellular telephones consumer preferences and intentions.
We invite your participation in completing this survey and helping our students learn about the importance of marketing research in helping to determine our future wants and needs. Please click on the following link to access the survey: http://www.surveymonkey.com/s/Q7Z77PS
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